Wine & Spirits Tastings

A multi-sensory experience where a consumer has an opportunity to examine the different characteristics of a wine & spirits (appearance, fragrance, taste & aftertaste), while the marketer is interacting in an informative manner.

The Promotion Company will implement a system along with a sales team that will:

• Train & schedule samplers
• Provide set up materials (table, garnish, cheese, crackers)
• Maintain on-hand sampler uniforms
• Execute tasting
• Track sales, consumer comments and other important information observed during tasting (sample reports will be provided)
• Provide a return on investment by increasing sales